Sender system
Overview
EML Sender is a marketing automation platform that enables the creation and sending of professional emails, landing pages, push notifications, SMS, and advertisements.
It helps teams manage customer communication, boost sales, and analyze campaign performance - all within a single unified system.
Problem
Each product team used its own set of tools for managing email, SMS, and push campaigns - resulting in inconsistent workflows, duplicated effort, and limited visibility across the company.
There was no unified system to manage all communications in one place.
The challenge was to create a single platform that could serve all products while remaining flexible enough to meet each team’s specific needs.
Competitive Research
To better understand the market landscape, I analyzed how leading marketing platforms - such as Mailchimp, HubSpot, Brevo, and Klaviyo - use AI in their workflow.
Across these tools, several key applications emerged:
AI-assisted template creation - helping users generate email layouts, headlines, and copy faster
Predictive segmentation - recommending audiences based on user behavior
Performance optimization - adjusting send times and delivery frequency through machine learning
While most platforms use AI to enhance individual campaign performance, Sender focuses on applying AI specifically at the template creation stage - helping teams design messages faster and maintain consistent quality across all products.
Testing
Testing was conducted internally within the marketing and product teams that were intended to use the platform.
We observed how real users set up and managed their campaigns, identifying friction points and missing configurations early on.
This allowed the team to refine workspace structure, simplify flow creation, and improve navigation clarity before the official rollout.
Regular feedback sessions helped align the product with actual team workflows, ensuring that the system felt natural and efficient from day one.
Using the platform’s built-in builder, teams can set up campaigns entirely within Sender, reducing reliance on external tools and keeping focus on the system.
The solution
Sender allows teams to operate in separate Workspaces - each with its own settings and campaigns.
Key features include:
integration of email, push, SMS, and fax campaigns
direct API connections to external services without third-party dependencies
step-by-step Flow creation to prevent setup errors and missing information
Using the platform’s built-in builder, teams can set up campaigns entirely within Sender, reducing reliance on external tools and keeping focus on the system.
Impact
The unified platform improves workflow and efficiency:
campaign setup is faster and less error-prone
teams can manage multiple products and communication channels in one place
resource usage is reduced by minimizing third-party dependencies
As a result, marketing teams can execute campaigns more efficiently while maintaining full control over content and delivery.
Sender demonstrates how consolidating multiple marketing channels into a single, flexible platform enhances productivity, reduces errors, and streamlines campaign management.
It allows teams to focus on creating effective marketing strategies rather than managing scattered tools and services.